Client
2023 – 2025
Year
Role
Strategy / Art Direction / UX / UI
Collaborators
Background
COOLA was founded by Chris Birchby to create high-quality, organic sun care products that protect skin and promote healthy sun habits. Inspired by his parents’ recovery from melanoma, Chris made sun safety a personal mission. What began as a spa-exclusive brand has since grown into a trusted name in both sun care and skin.
Opportunity
The brand’s reputation for innovation helped establish its identity through a range of standout products. However, despite their quality, COOLA recognized a lack of cohesion across the brand. The goal became to unify its presence and create greater recognition and consistency across all consumer touchpoints—delivering on its mission to raise the standard in SPF.
Objectives
Design a shoppable site that emphasizes the Coola brand identity.
Balance content and commerce while communicating an immersive lifestyle story.
Grow engagement and conversions with their target customers.
Design and develop a modular system that supports the business goals.
